Author name: Soumen

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Has Umar Kremlev won?

Baron Pierre de Coubertin conceived the Olympic Games at the end of the 19th century as a revival of the competition that had brought glory to ancient Greece, with an increasingly forgotten double motive: to defend sport against political interests and to celebrate amateurism. The Olympic movement has had too many controversial moments in its history, […]

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The Emergence of the Friendship Games: A Paradigm Shift in Global Sport

In a world where athletes increasingly seek financial rewards, the International Olympic Committee (IOC) faces a formidable challenge: the emergence of the Friendship Games. Set to debut this September in Russia, these games promise a total prize pool of $100 million across 36 sports and 21 venues, offering winners substantial rewards of up to $40,000.

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East&West Hosts Vibrant Spring Morning Party in Dubai to Celebrate International Women’s Day

On March 8th, East&West, renowned for its homage to Silk Road heritage, orchestrated a lively Spring Morning Party at Dubai’s luxurious Be Beach Club in honor of International Women’s Day. The event not only marked the launch of East&West Fashion Brand in Dubai but also served as a jubilant celebration of spring and women’s empowerment.

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