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East&West Hosts Vibrant Spring Morning Party in Dubai to Celebrate International Women’s Day

On March 8th, East&West, renowned for its homage to Silk Road heritage, orchestrated a lively Spring Morning Party at Dubai’s luxurious Be Beach Club in honor of International Women’s Day. The event not only marked the launch of East&West Fashion Brand in Dubai but also served as a jubilant celebration of spring and women’s empowerment.

Attendees were treated to an interactive morning brimming with healthy breakfast delights, stimulating conversations, and the company of diverse individuals from across the globe. The occasion was further elevated with the commencement of filming for the esteemed project ‘Women and Roads: The Way to Yourself’ in the UAE.

Conceived by acclaimed children’s writer Kristina Kretova and songwriter Anna Kameneva, the project aims to empower women and illuminate their journey towards self-discovery and exploration. Directors expressed their excitement about the project’s inception, which includes insightful interviews with inspirational women and extensive travels throughout the Emirates.

Against the dynamic backdrop of Dubai, where East meets West, the event fostered engaging discussions on Silk Road traditions, the significance of adornments, and modern-day values. Founders of East&West, Kristina Kretova and Anna Kameneva, expressed their delight in hosting the event and emphasized their eagerness to showcase the country’s beauty and the harmonious blend of women’s empowerment and traditional reverence depicted in their forthcoming project.

“We are thrilled to have hosted this event celebrating spring, women’s empowerment, and our brand’s launch in Dubai,” remarked Kristina Kretova and Anna Kameneva, founders of East&West. “We eagerly anticipate sharing the beauty and inspiration we’ve encountered during our filming across the UAE in our project ‘Women and Roads: The Way to Yourself.’ We look forward to showcasing the UAE’s magnificence and the profound synergy between championing women’s empowerment and the preservation of traditions within this distinctive cultural milieu.”

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The event encapsulated the spirit of inclusivity, empowerment, and cultural appreciation, leaving attendees inspired and eagerly awaiting the release of ‘Women and Roads: The Way to Yourself.’ As East&West continues to make strides in promoting women’s empowerment and preserving cultural heritage, their Spring Morning Party served as a vibrant testament to their commitment to these noble pursuits.

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