The poster of the Waah Zindagi features the entire primary cast of the film, which includes Sanjay Mishra, Vijay Raaz, Plabita Borthakur, Naveen Kasturia and Manoj Joshi.
The film centres around the subject of ‘Make In India’, depicting a man’s fight against market occupancy by Chinese products to promote India-made goods. Interestingly, this will be done through a love story.
The film is written and directed by debutant director Dinesh S Yadav and produced by Ashok Choudhary’s Shivazza Films.
“The story chronicles a common man from a small town of Rajasthan, who takes a stand against China dumping all sorts of products in the market and putting everyone out of business. He creates his own product and fights the market insurgency by Chinese. In 2007, Chinese product dumping had put millions of Indians and factories out of business,” Yadav said in an interview to Business Standard last week.
In the same interview, the director had also clarified the he had no connection to political campaigns related to the subject of manufacturing in India.
“‘Made In India’ (concept) came from Mahatma Gandhi and ‘Make In India’ from Narendra Modi. So, I don’t see anyone objecting to anything. I am not making this film from the viewpoint of Congress or BJP. This is a story of an Indian man,” he said.
Last year’s release, the Anushka Sharma and Varun Dhawan-starrer Sui Dhaaga: Made In India, also dealt with a similar subject.